When it comes to cover letters, first impressions matter — and one of the easiest places to go wrong is right at the top.
If you’re still opening with “Dear Hiring Manager:” or worse, “To Whom It May Concern:” it’s time to rethink your approach.
These greetings are outdated, impersonal, and can even come across as lazy. They signal to the reader that you didn’t make the effort to research who you’re writing to — and they’re a missed opportunity to establish a stronger connection from the very first line.
Why Addressing a Person Matters
By addressing your cover letter to a specific individual, you immediately demonstrate effort, attention to detail, and genuine interest in the role. Even if it’s not obvious who the position reports to, taking the time to make an educated guess shows professionalism and initiative.
How to Find the Right Person
If the job description doesn’t name a contact, don’t give up. You can often figure out the likely reader by doing a bit of research:
- Review the job posting carefully — are there clues about the department, team, or hiring manager?
- Check LinkedIn to see who leads the relevant group or manages similar roles.
- Look at the company website to identify key leaders or department heads.
- Use broader internet searches or even reach out discreetly to your network for insight.
Once you’ve identified the right person, format your header properly: include their full name, title, and the company’s address. Then open the letter with:
Dear Mr./Ms. [Last Name]:
By taking the time to personalize your greeting, you set the tone for a thoughtful, targeted letter that stands out — and you show the hiring team you’re serious about the opportunity.
